PPC Rocket: The Expert System Engineered for Google Ads ROI and Competitive Advantage
Many businesses—from growing SMBs to large enterprises—know that profitable advertising requires continuous optimization. But in today’s complex, constantly changing Google Ads landscape, up to 15% of budgets are typically being wasted across accounts. It was to solve this problem—scaling efficiency, not just accessibility—that we created PPC Rocket.
Marketing Strategy Meets IT Engineering
This platform wasn't built by software developers guessing at marketing problems. It was built on the front lines. Our founders spent nearly 20 years handling budgets as a freelancer, Head of E-commerce, and consultant. That deep, tactical advertising knowledge, blended with top-tier software engineering, is why PPC Rocket works. It gives you the "best of both worlds".
Google Ads is powerful, but navigating its complexity is incredibly time-intensive. We cut through that noise. PPC Rocket orchestrates and analyzes massive volumes of data, presenting it in a way that provides clear, actionable understanding. We eliminate the need for manual, time-consuming audits, allowing you to focus on high-impact strategic decisions.
Delivering Differentiated Value: The Power Modules
For Agencies & Consultants: When managing MANY accounts, time is your most expensive commodity. Our semi-automated features are specifically engineered to replace the hours of manual spreadsheet gymnastics. PPC Rocket allows you to maintain clean, scalable account structures across your entire portfolio. Use the Duplicate Search Terms Tool to efficiently identify and resolve instances where the same search query triggers keywords in different ad groups or campaigns.
Furthermore, monitor Impression Share Lost to Budget or Rank across all connected accounts to instantly pinpoint where your strongest campaigns are being throttled or out-ranked by competitors, providing actionable data to justify strategic scaling and bidding adjustments.
For Enterprise & E-commerce: Stop Budget Leakage. Get proactive budget protection with 60+ automated daily checks. Our powerful web crawler diagnoses technical health and automatically detects zero-stock landing pages, preventing immediate wasted spend. Identify long-standing keywords that haven't converted in 90, 180, or 365 days.
For In-House Experts: Precision & Clarity. Unlock insights impossible to get directly from the Google Ads interface. Use the N-Gram Analyzer to isolate costly, non-converting word patterns across all search terms with single-click negative implementation. Diagnose underperformance with impression-weighted Quality Score trends and check for Performance Max brand traffic capture.
PPC Rocket Modules
Google Ads Audit Tool
Daily audits assess the performance of your PPC account(s) using 60+ automated tests to measure critical KPIs and best practices. Automate your Google Audit Process for efficiency and gain clear, actionable recommendations to optimize your ad performance.
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Google Quality Score Tool
Ensure your Account(s) are optimized for the Google Quality Score. Directly see the min. and max. cost-saving potential and gain a deeper understanding of how QS Metrics like CTR, ad relevance, and the landing page experience impact your ads.
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Google N-Gram Tool
Unlock deep insights into search behavior with our N-Gram Analyzer, transforming search queries into Uni, Bi, Tri, and Four Grams. Define your preferred date range to run the N-Gram Report and set negatives with a single click.
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Not Converting Keywords Tool
The module performs a daily analysis of keywords that haven't produced any conversions within specific time intervals (e.g. 90 days, 180 days, and 365 days), focusing only on keywords that were in existence before these time periods.
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Landing Page Crawler
PPC Rocket automatically assesses the technical health of your landing pages, from 4xx & 5xx status codes, page availability, redirects, and page speed to overall keyword relevancy.
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Landing Page Insights
Determine landing page performance with detailed breakdowns of marketing ratios & cr, cost vs. conversion, keywords linking to a page, and estimated costs for unreachable pages in your campaigns.
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E-Commerce Tool
Daily analysis of your Google Ads landing pages, with customizable crawl rates, includes automatic labeling as "PPC Rocket X Stock" for pages meeting specific criteria, such as low or no product content.
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Product Analyzer
The dashboard displays landing page performance in relation to product quantity, helping you decide whether it's worthwhile to advertise pages with only a few products. We crawl all pages daily to provide accurate data.
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Performance Analyzer
Identify Google Ads performance issues instantly so you can improve cr and other performance metrics. Predefined filters let you slice through the data, giving you critical insights into performance.
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Account Activity
Create activity reports with changes in the structure of your Accounts, Campaigns, Ad groups, Keywords, Negative Keywords, and Ads. Quickly see how many structure changes in your accounts are done by yourself, Freelancers, or Agency.
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Google Search Term Analyzer
The search query analyzer performs daily evaluations of search queries. It offers valuable insights into query performance to enhance your advertising efforts.
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Duplicate Search Terms Tool
Duplicate queries or search terms across multiple Ad Groups can be a problem for advertisers. Easily identify and fix them with PPC Rocket and profit from increased ad effectiveness and higher ROI.
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Based on 40+ reviews
David Chen
Head of E-commerce
The landing page audit alone is worth it. It flagged two high-spend campaigns sending traffic to pages with zero stock. That was an instant €800/month saving. The tool also showed our pages with 11-15 products had a 198% ROAS, while pages with under 10 products were unprofitable. We're now rebuilding our ad group structure based on that data.
Maria Garcia
Marketing Director
I use the Account Activity report to get a clear, unbiased view of what our agency is actually doing. Two weeks ago, I saw a massive spike in structural changes that preceded a dip in performance. The audit gave me the specific data I needed to have a productive conversation with them about their strategy. It’s the ultimate accountability tool.
Ben C.
Senior PPC Consultant
In big accounts, waste hides in plain sight. The N-Gram audit surfaced that the single word 'reviews' appeared in hundreds of non-converting search terms, costing one client over €2,000 in three months. Google's interface would never show me that pattern. This tool does, and I can add it as a negative with one click. It’s pure efficiency.
Martin H.
Digital Marketing Analyst
I signed up purely to validate my own manual audits. On day one, the Duplicate Search Term tool found the same high-cost query triggering ads in three different ad groups, causing internal bid competition. Consolidating that alone lowered our CPA for that term by 18%. The data is clean, the insights are actionable, and it finds things I would have missed.
Anja S.
Founder
I don’t have time to live inside Google Ads. I needed a simple red-flag system. The audit showed my Impression Share Lost to Rank was over 60% on my best campaign. It wasn't a budget issue; my ads just weren't competitive enough. I spent an hour rewriting ad copy based on the recommendations and my impression share doubled the following week.
4.7 Star (104 ratings)
Customer rating
Stop Guessing. Start Optimizing.
Your campaigns are leaking money. Our audit tool delivers the clarity you need to find and fix it. Get daily, automated insights on 60+ critical checks—from tracking accuracy and PMax brand traffic to duplicate search terms and underperforming landing pages.
Start Your Audit and Find Your Wasted Spend