A great indicator to show optimization Potential - make your Keywords and Ads more relevant to Customer Searches.
PPC Rocket crawls your Landing Pages daily and connects them with Google Ads and Google Analytics.
PPC Rocket analyzes fully automated your Google Ads Landing Pages and when you connect PPC Rocket to Google Analytics, all of your Pages.
We crawl your Pages daily and save the most relevant information like the number of Products, Status Code, Page Title, H1 Tags, etc.
PPCR also checks daily if you run Google Ads for all of your Pages. If there is a new Page with high traffic, you may consider starting advertising it.
We also combine the Landing Page Product count with KPIs like CR, Marketing Ratio, or Bounce Rate. You will see that your marketing performance is strongly connected to your product offer. Therefore you may consider pause Keywords or Ads for Landing Pages with a product count below your defined threshold. PPCR will tell you your exact threshold.
Use Case 1:
Our Crawlers daily checks the product count on a Landing Page.
You can now define, that PPC Rocket should pause Keywords or Ads to stop advertising for these Pages if they fall below your specified threshold.
On the other hand, PPC Rocket will activate the Keywords or Ads again if the number of products is back above the threshold.
Use Case 2:
Let's say your Buying Department bought a new Brand or Category, but they forgot to inform the Marketing Team, therefore you will not run ads for these new pages and the buying team is wondering why the performance is so badly.
With PPCR this will never happen again. You will immediately see the new Pages and can start advertising them.
Identify easily Non Converting Keywords accross your MCC or Accounts.
We automatically audit your account daily and use the most critical KPIs to evaluate your keyword performance based on different time ranges. Based on this recommendation, you can decide if you want to stop advertising for these keywords to save money and to improve your overall marketing ratio.
During the Audit, we compare the performance of your Keywords with Keywords from other Ad Groups to make it very easy for you to decide within seconds how to proceed with not performing Keywords. The size of your Account or MCC doesn't matter; we can analyze several million Keywords daily.
Our pre-defined filters are helping to support your decisions on whether to stop advertising for Keywords or not. The filters are also beneficial for not yet experienced team members. So they can also work fast and efficiently on account optimization.
You can directly pause Keywords or set them as negative in the PPC Rocket Dashboards. You can also ignore and exclude Keywords from the next Audit if there are good reasons for you to run ads for not performing keywords.
Understand if your Team or Agency is focusing on the most important Accounts, Campaigns or Ad Groups.
The Activity Report is daily monitoring your Accounts and tracks all of the Account structure changes. You can see in one Dashboard on a timeline the daily structure changes in your MCC or Account. You can easily see the number of added, removed, paused or activated Campaigns, Ad Groups, Keywords, Negative Keywords, and Ads. We have pre-defined reports on Account/MCC, Campaigns and Ad Group Level.
We offer specific packages for small and medium-sized Businesses, Enterprise Businesses and Agencies.