The Secret to Keyword Selection for Google Ads | Part 1

Introduction

This article is the first part of a two-part article. After reading the article below, check out the second part to learn more.

If you're looking to boost your online presence and drive more traffic to your website, Google Ads is a powerful tool to consider. But, choosing the right keywords for your Google Ads campaign is crucial to its success. The keywords you choose will determine who sees your ads and whether or not they are relevant to their search queries. In this article, we'll explore how to choose the best keywords for Google Ads to ensure your campaign is effective and efficient.

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Low vs. High Search Volume Keywords

Regarding search engine optimisation (SEO), keyword research is one of the most important steps to take. Keywords are the foundation of any successful SEO campaign, but not all are created equal. It's important to understand the difference between low and high search volume keywords to know which ones to target for your website.

Low Search Volume Keywords

Low search volume keywords are phrases searched for less frequently on search engines. They typically have less competition and are easier to rank for but also bring in less traffic. These keywords are often more specific and long-tail, meaning they are longer, more targeted phrases.

For example, "best vegan restaurants in San Francisco" is a low search volume keyword because it is more specific and targeted. It won't bring in as much traffic as a broader keyword like "vegan restaurants," but it will bring in more targeted traffic that is more likely to convert into customers.

Low search volume keywords are great for businesses that are just starting out with SEO or have a smaller budget. They are also useful for targeting niche audiences and for ranking for specific products or services.

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High Search Volume Keywords

High search volume keywords are the opposite of low search volume keywords. They are phrases searched for more frequently on search engines and have more competition. These keywords are typically shorter and broader, such as "vegan restaurants" or "best restaurants."

While high search volume keywords can bring in a lot of traffic, they are also more difficult to rank for. They require a lot of time, effort, and resources to rank on the first page of search results. However, if you can rank for a high search volume keyword, it can bring in a significant amount of traffic and help increase your brand visibility.

When to Use Low vs. High Search Volume Keywords

Both low and high search volume keywords have their place in an SEO strategy. It's important to understand when to use each type of keyword to maximise your results.

Low search volume keywords are best used for:

  1. Targeting a specific audience or niche
  2. Ranking for specific products or services
  3. Ranking for long-tail keywords
  4. Building a foundation for your SEO strategy

High search volume keywords are best used for:

  1. Increasing brand visibility
  2. Bringing in a large amount of traffic
  3. Targeting a broad audience
  4. Competing with larger websites in your industry

Keyword Search Volume vs Keywords Count

Regarding keyword research, two metrics are often used to evaluate the potential of a keyword: search volume and keyword count. Search volume refers to the number of searches a particular keyword receives in a given period, usually a month. It measures how popular a keyword is among search engine users. The higher the search volume, the more potential traffic you can attract to your website by optimising your content for that keyword.

On the other hand, keyword count refers to the number of keywords that are included in a particular piece of content. It measures how relevant and comprehensive your content is for a particular topic. The higher the keyword count, the more likely your content will rank well for a wide range of related search queries.

Conclusion

When researching keywords, it’s very important to know the different types of keywords and the importance of search volume and count. By understanding these aspects of keyword and its research, you can use the right keywords for your ads. To learn more about keyword selection, check out the continuation in this two-part series.

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