8 Best Types of Google Ads for Ecommerce Companies

Regardless of your online store's product offering, your eCommerce store brand must have a comprehensive marketing strategy to survive in this competitive digital age. These tactics help you create better brand awareness, drive sales, and increase traffic. Also, they're among the best ways to establish customer loyalty and uphold a positive reputation.

Besides working with a reputable agency, one of the best ways to increase your eCommerce brand visibility is to use Google Ads. This powerful advertising platform helps businesses reach their target audience effectively. It can also target specific audiences, control advertising costs, and track ad campaign effectiveness.

If you want to increase your eCommerce company's online visibility, this article will enumerate must-use types of Google Ads for your incoming marketing strategy.

1. Google Search Ads

You can find text ads in the Google Search Network at the top, bottom, or side of search results. These ads contain a headline, display URL, and description, which the user's search terms can determine them.

2. Google Shopping Ads

The following essential Google ads for online stores are Google Shopping ads. Agencies generate these ads based on the product information in your Merchant Centre, including price, stock-keeping unit (SKUs), and images.

Also, their design specifically attracts potential buyers searching for specific products. You can achieve the best results with your shopping ad campaigns by optimising their structure.

3. Google Remarketing Ads

To fully leverage the power of Dynamic Search Ads, consider these best practices and optimization techniques.

Remarketing is an essential advertising campaign for online stores. It involves using various ads like customer list remarketing, remarketing lists for search ads, display remarketing lists, dynamic remarketing, and video remarketing. These campaigns have significant benefits, including reaching a larger audience with targeted messaging while spending less money.

The key to successful Google remarketing ads is creating effective remarketing lists. However, you must have at least 1,000 active cookies to use Remarketing Lists for Search Ads (RLSAs).

4. Google Gallery Ads

Google's gallery ads are image-based ads at the top of search engine results pages (SERPs). They allow users to swipe through images and click on ads to view more information. Also, businesses or marketing agencies can use them to engage potential customers and showcase brand visuals.

5. Google Display Network

Google Display Ads is an advertising campaign that you should include in your marketing strategy. These ads consist of images and text and appear on websites that partner with Google.

They are particularly effective for visually attractive products and can help you increase brand recognition. When your online brand or marketing agency uses Display Ads, you can reach potential customers interested in niche-related content.

6. YouTube Ads

YouTube ads are essential to your eCommerce Google Ads strategy, and you can use different types. TrueView Ads are skippable video ads that drive site traffic and increase video engagement. In contrast, Discovery TrueView Ads display related videos on search pages to attract viewers to your content or site. Meanwhile, Bumper Ads are short, unskippable six-second ads.

Non-skippable YouTube ads are longer ads you cannot skip and play before video content. On the other hand, Outstream ads are mobile-only ads that appear on partner websites and apps.

7. Smart Google Shopping Campaigns

Smart Google Shopping Campaigns combine standard Shopping ads and display remarketing to simplify pay-per-click (PPC) campaign management, increase conversion rates, and reach the ideal target audience. The benefits include easy integration, streamlined ad optimisations, and automated bidding.

8. Dynamic Search Ads

Dynamic Search Ads (DSAs) are an excellent tool for optimising search ads based on the searcher's intent, but agencies don't recommend them for beginners or those with limited inventory. Instead, start with text ads and shopping campaigns first.

Conclusion

Google Ads are practical marketing tools best known for targeting specific audiences to help businesses sell their offerings and increase brand awareness. You can determine the best type for your marketing strategy by considering your needs and working with a reputable agency.

If your eCommerce store brand needs a reliable Google Ads agency, work with PPC Rocket! Our Software as a Service (SaaS) tool improves Google Ads campaigns with six analysis modules, providing expert insights and recommendations to enhance return on investments (ROI) and optimise ad spend. Start your free trial now!