Updated on 21 June 2023 - 5 min read
PPC Rocket
5 Types of Google Ads You Should Maximise for Your Campaigns
Google Ads is a powerful tool for businesses to reach their target audience and increase their online visibility. With over 246 million unique visitors per month, Google Ads presents an enormous opportunity to connect with potential customers.
However, with so many types of ads to choose from, it can take time to decide which ones to use. In this article, we'll explore the five types of Google Ads you should maximise for your campaigns.
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Search Ads
Search ads are the most common type of Google Ads and appear at the top of the search engine results page (SERP). These ads are triggered by specific keywords that users search for in Google. When a user enters a keyword that matches one of your keywords, your ad will appear at the top of the SERP. Search ads typically have a headline, description, and a display URL.
To maximise search ads, focus on creating relevant and compelling ad copy that matches the user's search intent. Use targeted keywords and ad groups to ensure that your ads are shown to the right audience. It's also important to regularly monitor and update your bids to ensure that you're getting the most out of your budget.
Display Ads
Display ads are visual ads that appear on websites that are part of the Google Display Network. The Display Network includes over 2 million websites, videos, and apps, giving you a huge audience to target. Display ads can be static or animated and can include images, videos, or HTML5.
To maximise display ads, focus on creating eye-catching visuals that grab the user's attention. Use targeting options such as demographics, interests, and behaviours to ensure that your ads are shown to the right audience. It's also important to regularly monitor and adjust your targeting and bids to ensure that you're getting the most out of your budget.
Video Ads
Video ads are ads that appear before, during, or after YouTube videos. These ads can be skippable or non-skippable and can be up to 6 minutes long. Video ads can be targeted based on demographics, interests, and behaviours, giving you a highly targeted audience..
To maximise video ads, focus on creating engaging and informative videos that align with your brand message. Use targeting options to ensure that your ads are shown to the right audience. It's also important to monitor and optimise your ads to ensure that you're getting the most out of your budget.
Shopping Ads
Shopping ads are ads that appear at the top of the search engine results page when a user searches for a product. These ads include product images, prices, and descriptions, making them highly visual and informative. Shopping ads can be targeted based on product attributes such as category, brand, and price.
To maximise shopping ads, focus on creating high-quality product images and descriptions that highlight the unique features of your products. Use product attributes to ensure that your ads are shown to the right audience. It's also important to regularly monitor and adjust your bids to ensure that you're getting the most out of your budget.
App Ads
App ads are ads that appear on mobile devices within apps. These ads can be targeted based on app install history, in-app purchases, and user behaviour. App ads can be highly effective in driving app downloads and engagement.
To maximise app ads, focus on creating engaging and informative ad copy that highlights the benefits of your app. Use targeting options to ensure that your ads are shown to the right audience. It's also important to regularly monitor and adjust your bids to ensure that you're getting the most out of your budget.
Conclusion
Google Ads offers a vast array of ad types that can help businesses reach their target audience and increase their online visibility. It's important to regularly monitor and optimise your ads to ensure that you're getting the most out of your budget. With the right strategy and execution, Google Ads can be a highly effective tool for businesses of all sizes.
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Start Creating Better Google Ads
See how PPC Rocket can help you achieve best practices when it comes to Google Ads. Optimize your ad spend with all the tools you need to measure, track, and improve performance.
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