Google Ads Audit
Stop Wasting Time. Find Your Wasted Ad Spend.
Our Google Ads Audit Tool runs 60+ daily checks to give you actionable insights, not just data.
PPC Rocket delivers the clarity you need to optimize your campaigns and boost ROI. Get automated, daily audits covering account structure, keyword performance, landing page issues, and hidden cost drivers. Connect your account in 5 minutes and see exactly where your budget is leaking.
Budget Efficiency & ROI
Uncover Hidden & Wasted Spend
Instantly identify keywords, search term patterns (N-Grams), and landing pages that consume your budget without delivering conversions. Our tool flags long-term non-converting keywords that standard analysis often misses, allowing you to reallocate spend to high-performing areas.
- Non-Converting Keywords: Pinpoint keywords with zero conversions over 90, 180, or 365 days.
- N-Gram Analysis: Isolate costly, non-converting word patterns across all search terms.
- Impression Share: Diagnose if you’re losing visibility due to budget caps on your best campaigns.
- Cost Savings: Calculate the direct financial impact of optimizing your account based on our findings.
Performance & Targeting
Diagnose and Fix Underperformance
Go beyond surface-level metrics. Our audits analyze Quality Score trends, ad rank limitations, and duplicate search terms to reveal the root causes of inefficiency. Get actionable recommendations to improve ad relevance, lower CPCs, and ensure the right ad shows for the right query.
- Quality Score: Track impression-weighted QS trends and pinpoint your weakest component—CTR, ad relevance, or landing page experience.
- Lost Ad Rank: Identify where strong competitors are outranking you, even with a sufficient budget.
- Duplicate Search Terms: Find where the same query triggers ads in multiple ad groups, causing internal competition.
- Performance Max: Check how much of your PMax traffic is branded vs. actual prospecting.
Landing Page Optimization
Stop Sending Traffic to Broken or Underperforming Pages
Our automated daily crawler audits the technical health and conversion potential of every landing page in your campaigns. Prevent wasted clicks by identifying 4xx/5xx errors, out-of-stock products, or pages with low product counts before they drain your budget.
- Technical Health: Detect broken links, server errors, and redirects daily.
- Product Availability: Automatically identify and get alerts for out-of-stock products on your landing pages.
- Performance Analysis: Rank landing pages by ROAS or conversion rate to find your worst offenders.
- Untapped Potential: Discover high-traffic SEO pages that you aren’t currently using in your paid campaigns.
Account Structure & Management
Gain Full Visibility and Control
Maintain a clean and efficient account structure. Monitor all changes made by team members, freelancers, or agencies to understand their impact on performance. Visualize historical activity and ensure your account adheres to best practices without manual checks.
- Activity Reports: Track all structural changes to campaigns, ad groups, keywords, and ads.
- Historical Benchmarks: Compare performance against previous periods to understand the impact of your optimizations.
- Third-Party Monitoring: See exactly what your agency or contractors are working on within your accounts.
- Best Practices: Audit targeting settings, bidding strategies, and use of advanced Google Ads features.
PPC Rocket Modules Included in Your Audit
Google Ads Audit Tool
Daily audits assess the performance of your PPC account(s) using 60+ automated tests to measure critical KPIs and best practices. Automate your Google Audit Process for efficiency and gain clear, actionable recommendations to optimize your ad performance.
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Google Quality Score Tool
Ensure your Account(s) are optimized for the Google Quality Score. Directly see the min. and max. cost-saving potential and gain a deeper understanding of how QS Metrics like CTR, ad relevance, and the landing page experience impact your ads.
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Google N-Gram Tool
Unlock deep insights into search behavior with our N-Gram Analyzer, transforming search queries into Uni, Bi, Tri, and Four Grams. Define your preferred date range to run the N-Gram Report and set negatives with a single click.
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Not Converting Keywords Tool
The module performs a daily analysis of keywords that haven't produced any conversions within specific time intervals (e.g. 90 days, 180 days, and 365 days), focusing only on keywords that were in existence before these time periods.
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Landing Page Crawler
PPC Rocket automatically assesses the technical health of your landing pages, from 4xx & 5xx status codes, page availability, redirects, and page speed to overall keyword relevancy.
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Landing Page Insights
Determine landing page performance with detailed breakdowns of marketing ratios & cr, cost vs. conversion, keywords linking to a page, and estimated costs for unreachable pages in your campaigns.
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E-Commerce Tool
Daily analysis of your Google Ads landing pages, with customizable crawl rates, includes automatic labeling as "PPC Rocket X Stock" for pages meeting specific criteria, such as low or no product content.
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Product Analyzer
The dashboard displays landing page performance in relation to product quantity, helping you decide whether it's worthwhile to advertise pages with only a few products. We crawl all pages daily to provide accurate data.
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Performance Analyzer
Identify Google Ads performance issues instantly so you can improve cr and other performance metrics. Predefined filters let you slice through the data, giving you critical insights into performance.
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Account Activity
Create activity reports with changes in the structure of your Accounts, Campaigns, Ad groups, Keywords, Negative Keywords, and Ads. Quickly see how many structure changes in your accounts are done by yourself, Freelancers, or Agency.
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Google Search Term Analyzer
The search query analyzer performs daily evaluations of search queries. It offers valuable insights into query performance to enhance your advertising efforts.
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Duplicate Search Terms Tool
Duplicate queries or search terms across multiple Ad Groups can be a problem for advertisers. Easily identify and fix them with PPC Rocket and profit from increased ad effectiveness and higher ROI.
More DetailsYour Actionable Audit in 5 Minutes
Connect your Google Ads account securely in under five minutes. Our platform begins analyzing your data immediately, and your first comprehensive audit will be ready within 24 hours. No credit card required!
Find Wasted Spend Instantly
Our audit exposes hidden budget leaks that standard analysis misses. Identify long-standing non-converting keywords, costly N-Gram patterns, and landing pages that drain your budget without delivering ROI. On average, we find around 15% of budgets are being wasted.
Automate Manual Work
Replace hours of manual spreadsheet analysis with daily, automated checks. Get clear, prioritized recommendations on everything from Quality Score optimization to Impression Share limitations, so you can focus your time on high-impact strategic decisions.
Make Data-Driven Decisions
Gain deep insights into your account's true performance. Track historical activity to see the impact of changes made by your team or agency, diagnose underperformance with impression-weighted Quality Score trends, and find untapped opportunities in your best-performing SEO pages.
Reviews
Based on 40+ reviews
David Chen
Head of E-commerce
The landing page audit alone is worth it. It flagged two high-spend campaigns sending traffic to pages with zero stock. That was an instant €800/month saving. The tool also showed our pages with 11-15 products had a 198% ROAS, while pages with under 10 products were unprofitable. We're now rebuilding our ad group structure based on that data.
Maria Garcia
Marketing Director
I use the Account Activity report to get a clear, unbiased view of what our agency is actually doing. Two weeks ago, I saw a massive spike in structural changes that preceded a dip in performance. The audit gave me the specific data I needed to have a productive conversation with them about their strategy. It’s the ultimate accountability tool.
Ben C.
Senior PPC Consultant
In big accounts, waste hides in plain sight. The N-Gram audit surfaced that the single word 'reviews' appeared in hundreds of non-converting search terms, costing one client over €2,000 in three months. Google's interface would never show me that pattern. This tool does, and I can add it as a negative with one click. It’s pure efficiency.
Martin H.
Digital Marketing Analyst
I signed up purely to validate my own manual audits. On day one, the Duplicate Search Term tool found the same high-cost query triggering ads in three different ad groups, causing internal bid competition. Consolidating that alone lowered our CPA for that term by 18%. The data is clean, the insights are actionable, and it finds things I would have missed.
Anja S.
Founder
I don’t have time to live inside Google Ads. I needed a simple red-flag system. The audit showed my Impression Share Lost to Rank was over 60% on my best campaign. It wasn't a budget issue; my ads just weren't competitive enough. I spent an hour rewriting ad copy based on the recommendations and my impression share doubled the following week.
4.7 Star (104 ratings)
Customer rating
Stop Guessing. Start Optimizing.
Your campaigns are leaking money. Our audit tool delivers the clarity you need to find and fix it. Get daily, automated insights on 60+ critical checks—from tracking accuracy and PMax brand traffic to duplicate search terms and underperforming landing pages.
Start Your Audit and Find Your Wasted Spend