Avoid Google Ads Duplicate Search Terms: Make Your Campaigns Clearer and Save Money

Introduction

In the intricate world of digital marketing, duplicate search terms in Google Ads can be a challenge. You can manually find duplicate search terms with the interface of Google Ads or using programs like Google Ads Editor. A great alternative to automate this Google Ads optimization is the PPC Rocket Tool "Duplicate Search Terms". With this Google Ads Tool, you can quickly identify and remove duplicate search terms to streamline your campaigns, improve your landing page experience, and save budget.

At its core, a duplicate search term in Google Ads refers to a search query that is identical or has minimal distinctions from another search query within the same Campaign or Account.

Common examples include "red shoes" and "shoes red", or "the best laptop" and "best laptop". This is the same as having the same search query in different sequences. Such Google ads' duplicate search terms can pose challenges for you.

However, there's a catch: While the Google Ads Editor provides a "duplicate keyword finder tool", it doesn’t offer a specific means for "duplicate search terms". This gap is where PPC Rocket's tool fills the void.

Armed with this specialized tool, you can ensure that your ads are both cost-effective and efficient in reaching your target audience. Plus, as a cherry on top, you can enjoy a Free Trial.

With that in mind, let's dive in to learn more about these duplicates.

How Are Duplicate Search Terms and Duplicate Keywords Different

When it comes to click-based ads in your account, especially when setting up a search campaign, there's often confusion between "duplicate keywords" and "duplicate search terms". In the context of keywords in Google ads, and particularly Google ads duplicate search terms, they're not the same.

Think of duplicate search terms like twins – they look alike but aren't identical. For instance, "Running shoes" and "buy running shoes" exemplify this. They're close but have slight differences. This is where broad match keywords and broad match might come into play. Broad match keyword strategy ensures similar phrases can trigger ads even if they're not the specific keyword or an exact match.

On the other hand, duplicate keywords sometimes referred to as the same keyword or same keywords, are like clones. For example, having "running shoes (exact)" listed twice under the same column header is a clear instance of duplicate keywords in Google. Finding duplicate keywords and deciding to remove duplicate keywords can be crucial. Having them can especially be problematic when considering the quality score, analyzing data or streamlining your landing pages.

How to Find Duplicate Search Terms in Google Ads

In Google Ads, spotting those sneaky Google ads duplicate search terms can make a real difference in how you spend your ad bucks, especially if they are within the same campaign.

Let's be honest, nobody wants to waste money on keywords in Google advertisements that are triggered by the same search terms.

Firstly, match type plays a pivotal role in this scenario. Furthermore, different match types can result in ads being triggered for similar search terms, leading to the duplicate search term issue.

Therefore, in the Google Ads dashboard, if you're getting that niggling feeling that some of them are triggering each other, you're going to want to sort that out, pronto!

Here’s a Friendly Guide to Help You Spot the Twins:

There are a few ways to find Google ads duplicate search terms, especially when considering different match types. You can use the Google Ads Search Term Report to find duplicate terms. The search terms report tells you the search queries triggering your keywords. Monitoring and maintaining the Google search queries is one of the most essential parts of Google Ads Optimization.

Two Ways to Identify Duplicate Search Terms and Keywords manually in Google Ads:

1. Using the Google Ads interface:

• Open your Google Ads account.

• Hit the All campaings.

• Pick "Insights and reports."

• Choose "Search terms," look at the column "Search term"

• Use the filters to get more specific results.

• Look for the same search term in the same campaign or account

• Compare the performance of them and choose the winner Ad Group

• Set the Search Term as negative in the looser Ad Groups

• Use the same steps when you check duplicate keywords, here you click on Keywords and then Search keywords.

=> This approach is extremely manually and time consuming. A better solution is our Duplicate Search Term Tool.

2. Using the Google Ads Editor:

Getting Started:

• First, download the Google Ads Editor and set it up. After you've got it, open it and log in.

• Give it a few moments. It'll sync up with your account. Once it's done, you're all set to dive into your keywords and search terms.

Looking for Duplicate Search Terms:

• Click in the Menu on "Tools" > "View search term report"

• Choose your Account or select specific Campaigns or Ad Groups

• Select the stats you need

• Look for the same search term in the same campaign or account

• Follow the steps above to reduce the number of duplicates.

Looking for Double Keywords:

• Head to the "Keywords and Targeting" section. Here, you'll see all your keyword details.

• You can arrange these words however you like: alphabetically, by type, whatever works!

• If you're in a hurry, hit the "Find duplicate keywords" button. It'll point out any repeats for you. Handy, right?

FAQs About Duplicate Search Terms in Google Ads

To clear things up, here's a quick dive into some of the most burning questions about these recurring queries.

What Exactly Are These ‘Duplicate Search Terms’ in Google Ads?

Think of them as echo queries. In essence, if two or more exact match keywords trigger for the same search, they're duplicates.

Surprisingly, these echoes can sometimes spark a bidding war within your own advertisements, ultimately driving up costs.

What Are the Tips for Managing Duplicate Google Ads Keywords?

Monitor Search Terms: There are constantly new search terms to check;

Avoid Keyword Cannibalization: Adjust keywords to prevent repetition;

Order Alphabetically: Efficiently spot duplicates and consider to remove them;

Utilize Negative Keywords: Ensure ads don't appear unnecessarily;

Choose the Right Match Type: Understand when to use exact match, prhase match or broad match keywords;

Beware of Misleading Words: If selling shoes, avoid "free" to prevent irrelevant clicks.

Keyword Grouping: Group Keywords that are closely related in ad groups

Spot Repeat Offenders: Eliminate frequently repeated words to avoid wasted clicks and improve ad performance.

What Happens if I Don’t Remove Duplicate Search Terms?

Many advertisers overlook the importance of removing duplicates, especially when using instruments like the Google Ads Editor as this manual approach takes a lot of time. If you don’t remove duplicate search terms in your Google Ads Accounts, particularly in active campaigns with different ad groups, you might face:

• Wasted budget: Your ads, even if they're spread across different ad groups, might compete for the spotlight. This high competition drives up your cost per click (CPC) in your PPC accounts, stretching your budget.

• Foggy Insights: With Google Ads duplicate search terms in the mix, especially when they have the same match type, for example, exact match, broad match, or phrase match, it's harder to pinpoint the most valuable search term. This complicates your ad strategy, leading to budget blunders and the risk of wasting money on less profitable terms.

• Score Slip: Google Ads scores search terms based on their quality score, which reflects how relevant individual ads are to users. However, muddled search terms, including close variants, can lower that score. Consequently, this affects your position in the search results and how much you pay.

• Mixed Messages: Imagine users getting different results for the same search query because of phrases related to your duplicate search terms in more than one ad group. It can be confusing and frustrating.

Wrapping Things Up

Echoing search terms in your campaigns might feel like small blips on the radar, but they can create waves, clouding results and nudging your budget off track.

Google ads duplicate search terms are search queries that are entered by users that match two or more of your keywords. For example, if you see the same search query like "red shoes" in different ad groups you should consider to set the loosing search term as negative in the respective ad group.

But there's a silver lining! With keen eyes and the roadmap we've laid out here in this article, these echoes can be spotted and silenced.

Cleaning up your campaigns and ad groups means not only fine-tuning their direction but also smartening up your spending using the right instruments. Need a tool to automate this task? The PPC Rocket Duplicate Search Term Module has your back.

Bottom line? Being on top of your game with your keyword and search query strategies in your account can gift you with enhanced outcomes and some extra change in your pocket. Let's chase that crystal-clear campaign vision; it's worth every click.