Tried and True Tips for Creating an Effective Google Ads Campaign - Part 2

Introduction

Google Ads campaigns are one of the most effective ways to reach potential customers online. With the right strategy, you can increase brand awareness, drive traffic to your website, and generate more leads and sales.

In our first article, we covered the basics of creating an Google Ads campaign, and in this second part, we'll dive deeper into tried and true tips to give your strategy an edge. Let's get started!

Tip #1: Embrace Mobile-Preferred Ads

Did you know that more than half of all Google searches are conducted on mobile devices? This means that if you're not optimising your Google Ads campaigns for mobile, you're missing out on a significant portion of potential customers.

Embracing mobile-preferred ads means creating ads specifically designed for mobile devices, such as shorter headlines and descriptions, and utilising mobile-specific ad formats like call-only ads. By doing so, you're increasing your chances of reaching your target audience on the go.

Tip #2: Test Your Campaigns to Maximise Your Outcome

Testing your Google Ads campaigns is critical to maximising your outcome. You can test different ad copy, keywords, landing pages, and more to see what works best for your business. Google Ads has a built-in feature called "Ad Variations" that allows you to test different ad elements without creating entirely new ads. By testing and analysing the results, you can make data-driven decisions and improve your campaign's performance.

Tip #3: Track Your Conversions to Gain Direct Insight Into Your ROI

Tracking your conversions is crucial to understanding your campaign's success and gaining direct insight into your return on investment (ROI). Conversion tracking allows you to track specific actions that users take on your website, such as making a purchase or filling out a contact form. By tracking these actions, you can determine which keywords and ads drive the most conversions, and adjust your strategy accordingly.

Tip #4: Monitor and Make Adjustments to Your Campaigns as You See Fit

Monitoring and making adjustments to your Google Ads campaigns is an ongoing process. It's crucial to regularly check your campaign's performance and make adjustments as necessary. Whether it's tweaking your ad copy or adjusting your targeting settings, monitoring and making changes can help improve your campaign's performance and ultimately lead to better results.

Tip #5: Leverage Google's Remarketing Feature

Remarketing is a powerful feature that allows you to target users who have already interacted with your website or ads. By utilising this feature, you can create tailored ads that appeal to users who have already shown an interest in your business. Remarketing can help increase brand awareness, drive conversions, and ultimately lead to a higher ROI.

The Bottom Line

Optimising your Google Ads campaigns is an essential part of any successful digital marketing strategy. With the right tools and strategies, you can maximise your return on investment (ROI) and ensure that your campaigns are reaching their full potential.

Do you want to get the most out of your online advertising budget? Are you looking for a Google Ads management company to help you make the most of your campaigns? At PPC Rocket, we strive to make the process of setting up and managing your Google Ads campaigns easier and more efficient. Start a FREE trial today!